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Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

(Just throw on a blazer for the latter.) Explore More:

According to fashion styling frameworks used by luxury brands, outfits anchored in navy allow up to 3040% more flexibility in accessory color variation compared to lighter neutrals like beige or white